Media Lion - Cannes 2012
Mobile Lion - Cannes 2014
Design Lion - Cannes 2014
Press & Outdoor Lions - Cannes 2016
Press & Outdoor Lions - Cannes 2016
Press Lion - Cannes 2014
We created a campaign in Brazil that used a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in the same print ad. The new ad format provides offers that are personalized based on the profile, time of the day, and location of the reader. It’s the country’s first print ad delivered programmatically.
Developed in partnership with the newspaper ‘O Estado de São Paulo’, the pilot was released with ads for delivered for McDonald's, Burger King and Subway. The format enables advertisers in the same segment to split the page and offer, in real-time, their best deals to the readers.
The print ad has a smartphone-readable QR Code. Both geolocation and time of the code reading determine which offer is delivered to the consumer, to ensure that readers are impacted by the most relevant and appropriate offer for that moment, according to the stores closest to them.
Rui Branquinho explained how advertisers will be able to tweak the content of the ad in near real-time. He said: “If an advertiser releases an offer at 8.30am, and within hours, realizes that it has been losing ground to more aggressive deals from the other brands, its offer can be adjusted to become more competitive. The second phase and evolution of this new product envisions that participating brands can come up with more appealing offers, even if they are not the closest or most convenient ones to the reader."
Profissionais do Ano | Rede Globo
Best Spot in Brazil 2014
Effie Winner 2014
Vivo/Telefônica needed to promote its pre-paid plan. We created a young, friendly, charismatic character: Vivo’s redhead. More than 50 films were made in less than 3 years. They were always among the TOP3 preferred campaigns in Brazil while on air.
He interacted with Brazilian celebrities, soccer players, and actors… and ended up being hired by the country’s most important TV channel to do soap operas.
The character became so popular that it ended up being interviewed by the country’s most important late night talk show.
Radio Lion - Cannes 2015
Outdoor Lion - Cannes 2014
Press Lion - Cannes 2014
Press & Outdoor Lions - Cannes 2015
Press Lion - Cannes 2014
Press & Outdoor Lions - Cannes 2015
Grand Effie Brazil 2017 - This video has been requested by more than 500 schools to be used in meetings with student parents.
Mobile Lion - Cannes 2015
Itaipava is a Brazilian beer brand that competes with giants such as Inbev, Heineken and Kirin in Brazil. With budget that is considerably smaller that the competitors’, we created a character called Verão (Summer) that, in a short time, turned into the favorite beer campaign among Brazilians. Nowadays, when people are asked about the brand that comes to mind when you say the word summer, the answer is always the same: Itaipava.
The character became so popular that it ended up being interviewed by the country’s most important late night talk show.
P.S.: A quick explanation about this campaign is relevant, since it involves regionalisms.
In Brazil, when we want to reinforce that something is really good, that it stands out, we often use the suffix ‘ão’. Example: Carro/Carrão (car), Goleiro/Goleirão (goal keeper), Feriado/Feriadão (bank holiday).
Vera is a woman’s name in Brazil, and, by coincidence, when we add the suffix ‘ão’, it becomes the name of the season Verão (summer), which is the most joyful and most important regarding beer consumption.
It may seem complex, but the understanding is immediate for Brazilians.
Press Lion - Cannes 2014
Press Lion - Cannes 2015
