Vivo/Telefônica needed to promote its pre-paid plan. We created a young, friendly, charismatic character: Vivo’s redhead. More than 50 films were made in less than 3 years. They were always among the TOP3 preferred campaigns in Brazil while on air.

He interacted with Brazilian celebrities, soccer players, and actors… and ended up being hired by the country’s most important TV channel to do soap operas.

The character became so popular that it ended up being interviewed by the country’s most important late night talk show.